How We Helped TOKII Scale Its US Market Presence Through Performance Marketing & Marketplace Growth
TOKII entered a highly competitive oral care industry with the ambition of building a recognizable brand within the US market. The challenge was not only generating sales but also creating a scalable acquisition system capable of supporting long-term growth across multiple channels. Through a combination of TikTok advertising, Google Ads, and Amazon marketplace optimization, we helped the brand increase visibility, attract qualified customers, and generate consistent revenue across both direct-to-consumer and marketplace channels.
The Challenge
Entering A Competitive Category
The oral care market is dominated by established brands with significant marketing budgets.
Building Customer Trust
Consumers are highly selective when purchasing health and personal care products online.
Scaling Efficiently
The brand needed profitable acquisition channels capable of generating sustainable growth.
Marketplace Competition
Amazon required a dedicated strategy separate from direct-to-consumer advertising efforts.
Our Strategy
TikTok-First Customer Acquisition
Leveraged short-form content and platform-native advertising to capture attention and generate demand.
Google Search Intent Targeting
Targeted high-intent customers actively searching for oral care solutions.
Amazon Marketplace Growth
Implemented a dedicated marketplace strategy focused on visibility, product positioning, and conversion optimization.
Multi-Channel Performance Framework
Created a coordinated acquisition system across paid media and marketplace channels.
Featured Work
The Outcome
- Sustainable Revenue GrowthTOKII established a reliable customer acquisition engine across multiple digital channels.
- Expanded Market ReachThe brand successfully increased awareness and visibility within the US oral care market.
- Improved Marketplace PerformanceAmazon became an additional revenue stream supporting overall business growth.
- Stronger Digital FoundationThe combined D2C and marketplace strategy positioned the brand for continued expansion.
Key Learnings
Multi-Channel Brands Scale Faster
Relying on a single acquisition channel limits growth potential in competitive markets.
Intent-Based Advertising Converts
Google Ads played a critical role in capturing customers actively looking for solutions.
TikTok Drives Discovery
Creative-first campaigns helped introduce the brand to new audiences at scale.
Marketplace Growth Requires Dedicated Focus
Amazon success comes from consistent optimization rather than simply listing products.